{"id":3237,"date":"2025-11-23T21:46:56","date_gmt":"2025-11-23T21:46:56","guid":{"rendered":"https:\/\/musiclatvia.lv\/2025\/11\/23\/franco-franco-returns-to-90s-and-unveils-bright-video-for-song-up\/"},"modified":"2025-11-23T21:46:56","modified_gmt":"2025-11-23T21:46:56","slug":"franco-franco-returns-to-90s-and-unveils-bright-video-for-song-up","status":"publish","type":"post","link":"https:\/\/musiclatvia.lv\/en\/franco-franco-returns-to-90s-and-unveils-bright-video-for-song-up\/","title":{"rendered":"\u201cFranco Franco\u201d returns to 90s and unveils bright video for song \u201cUp\u201d."},"content":{"rendered":"<p>The bright local indie pop band \u201cFranco Franco\u201d unveils the video for the song \u201cUp\u201d, with which they will participate in the national selection for the Eurovision Song Contest \u201cSupernova 2017\u201d. The song is the second single from the EP \u201cMoon + Light\u201d, which is nominated for the award \u201cZelta Mikrofons\u201d (Golden Microphone) as the best alternative or indie pop record.<\/p>\n<p>\u201cThe story of the song \u201cUp\u201d is about a choice we are facing every day\u00a0\u2014 whether to dwell on the past or to overcome difficulties and head forward or up,\u201d the band\u2019s lead singer Elizabete V\u0113tra reveals, adding that the difficult moments in life build up a person\u2019s character.<\/p>\n<p>The director of the video Reinis Spaile (\u201cSteve Spencer Production\u201d) has created \u201eUp\u201d as a short film, referencing the 90s cinema. \u201cThe story is about a teenage love\u00a0\u2014 a time when the feelings are vivid and unequivocal. Similarly to the message of the song the story also ends upliftingly with a head-spinning flight,\u201d Spaile reveals.<\/p>\n<p>The video of \u201cUp\u201d was filmed on the \u0100da\u017ei airfield and in the premises of C\u0113sis State Gymnasium, where three of the band\u2019s members have studied. The current and former students of the gymnasium were also involved in the creation of the video, fitting into their roles excellently. The cameraman of the video is J\u0101nis \u0160\u0113nbergs, and the creative director is Zane Priede. The video was created in collaboration with the C\u0113sis Municipality.<\/p>\n<p>The band will take the national selection\u2019s for the Eurovision Song Contest \u201cSupernova 2017\u201d stage with the song \u201cUp\u201d this Sunday. \u201cUp\u201d is the second single from the EP \u201cMoon + Light\u201d, which is nominated for the award \u201cZelta Mikrofons\u201d (Golden Microphone) as the best alternative or indie pop record. The producer of the album Reinis S\u0113j\u0101ns (\u201cInstrumenti\u201d, \u201cReynsi\u201d) has received the special award as the best studio producer of 2016.<\/p>\n<p>The song \u201cUp\u201d can be heard on the streaming platform Spotify, online store iTunes and other channels for digital music distribution.<\/p>\n<p>\u00a0\u201cFranco Franco\u201d has been active since 2010. In 2013 the band released its debut EP \u201cColor me\u201d. In 2016 it returned with the second EP \u201cMoon + Light\u201d and the album presentation concert, actively performing in such festivals as \u201cPlayground Festival\u201d, \u201cFono C\u0113sis\u201d, \u201cPiens Fest\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bright local indie pop band \u201cFranco Franco\u201d unveils the video for the song \u201cUp\u201d, with which they will participate in the national selection for the Eurovision Song Contest \u201cSupernova 2017\u201d. The song is the second single from the EP \u201cMoon + Light\u201d, which is nominated for the award \u201cZelta Mikrofons\u201d (Golden Microphone) as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cFranco Franco\u201d returns to 90s and unveils bright video for song \u201cUp\u201d. - ML<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/musiclatvia.lv\/en\/franco-franco-returns-to-90s-and-unveils-bright-video-for-song-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cFranco Franco\u201d returns to 90s and unveils bright video for song \u201cUp\u201d. - ML\" \/>\n<meta property=\"og:description\" content=\"The bright local indie pop band \u201cFranco Franco\u201d unveils the video for the song \u201cUp\u201d, with which they will participate in the national selection for the Eurovision Song Contest \u201cSupernova 2017\u201d. 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