Musician Markus Riva has just released the music video for his much-discussed single “Impossible”. It is his first music video shot on 35mm film, and marks the 30th video in his career.
The song “Impossible” was created in collaboration with singer Aminata. It is a story about determination, conviction, self-belief and an endless fight with the circumstances standing in our way – including our own fears and doubts.
“Markus himself is the focal point of the video, and various images and symbols represent his inner world, thoughts and feelings, and the message of the song,” says Pavel Trebuhin who the directed the video. “To create the right mood, we chose to shoot the video on a 35mm film. The whole filming process becomes much more difficult, but the video obtains a particular quality and vibe not often found in the modern world.”
The music video was shot in E. Fon Trompowsky Quarter the day before Christmas. Almost 20 people took part in the filming process that lasted up to 3 AM. Markus notes wittily that he had to remind himself repeatedly that he is indeed unbreakable as it was very cold indeed in the deserted factories, but he is very happy with the result.
It is no secret that the song “Impossible” was one of this year’s “Supernova” competition entries, and Markus had hoped to fight for a chance to represent Latvia in the Eurovision song competition, set to take place on May 12 in Rotterdam. Although the events played out differently, Markus is pleased with his achievement and hopes to inspire his fans with this song.
“This song says very much about the events currently unfolding in the world and in my own life as well. Read the lines and read between the lines! Do good things in life, and do what you love! And be brave,” says Markus.
Markus Riva is currently working on material for a new album and continues performing in Latvia and CIS countries. Moreover, in collaboration with the movement #Neklusē, he will be visiting several schools in Latvia to talk about mobbing among teens and to promote its eradication.